BC031_English: Roles and Responsibilities - Communications

Communications (or Public Relations) maintains the brand and face of the organization during a crisis, not only to clients and other external stakeholders, but also importantly to internal stakeholders (the wider team). Communications advises the Incident Commander and executive board on messaging, tracks media and social media reporting, responds to allegations, and prepares press releases and statements for the Crisis Management Leadership Team. PLEASE REMEMBER - Some modules offer language subtitles. Click the 'CC' button on the video player controls to select your language. WEAK INTERNET – If you have limited bandwidth, please ensure you select the lowest quality setting under the gear icon in the video player controls.